How Android App Development Can Future-Proof Your Business

The pandemic altered numerous human practices. It changed how we communicate, work, purchase groceries, access healthcare, etc. And smartphones are the mediators of these digital transactions. So, it shouldn't be surprising that smartphone usage has skyrocketed recently and will continue so for the foreseeable future.

Statista states smartphone users worldwide will reach 6.2 billion by 2028. Businesses recognize the importance of capitalizing on advanced technological fronts to expand their customer base and reach. Hence, businesses need mobile applications that promptly reflect their brand identity and promote their products/services.

This is where android app development joins in. With a market share of 75%, Android is the dominant operating system for smartphones and tablets. (Statista) Businesses prefer Android for its flexibility, versatility, quick development time, and cost-effectiveness. Google is constantly updating and improving its platform to maintain its leading position.

So, how crucial is mobile app development for businesses to gain unmatched online accessibility? What should you choose, Android or iOS? For business owners planning to benefit from mobile app development, read on to learn the advantages of having an Android app and how it can future-proof your business in 2023.

Why Your Business is in Dire Need of a Mobile App

Mobile apps improve brand authority and enhance brand visibility. If your business hasn't got a customized mobile app yet, the following reasons will compel you to make the decision.

Brand Recognition and Expansion

A mobile app helps increase brand recognition by allowing your business to interact with your customers. When your customers download and use your mobile app, it stamps your brand's exclusivity, thereby increasing the chances for customer retention. A well-designed and responsive mobile app also helps you reach a wider audience since Android has a larger market share. This can lead to increased brand exposure and, ultimately, expansion.

Direct Marketing

A mobile app can be a direct marketing tool that sends push notifications to customers with special offers, discounts, or new product releases. With your mobile app installed in your customer's smartphones, your business is all set to stay on top-of-mind of your target market, which can enhance customer loyalty and drive repeat business. In short, your business mobile app simultaneously plays your marketing personnel and a salesperson.

Brand Visibility and Awareness.

Nothing increases your brand's visibility and awareness better than having an app visible on the Google Play Store. Consumers trust their smartphones for information, recommendations, and purchases in today's digital age. A user-friendly app can stand out from the competition and establish your business as an industry leader.

Valuable Data and Insights.

Tracking usage and engagement data through your app can provide valuable insights into your customers' behaviors and preferences. This helps you make informed decisions about your business and tailor your products/services to meet your target audience's needs. For example, a recent survey found that businesses with mobile apps see a 23% increase in customer insights compared to those without.

Increase Sales and Revenue.

An app can be a powerful tool for driving sales and revenue for your business. Several studies suggest that companies with mobile apps promise to experience increased sales comparatively. In addition, an app makes it easier for customers to purchase, allowing you to offer special promotions or discounts, eventually driving more sales and revenue.

Now that the need for your business's mobile app is established, we are halfway through. The next big decision is to select an operating system.

Why Your Business Should Choose Android for its Mobile App?

With over 2.5 billion active users, Android is the world's most popular mobile operating system. (BusinessofApps) This presents a massive opportunity for businesses to reach a global audience and expand their customer base. A recent survey by Stat Counter found that over 73% of smartphone users prefer Android devices, making it the clear choice for businesses looking to make their mark in the mobile world.

But what makes Android the best choice? Here are a few reasons that will help.

High Roi with lower costs: Android development is more cost-effective than other platforms, allowing you to reach a larger user base without as much upfront investment. In addition, the open-source nature of Android means you don't have to pay licensing fees, further keeping costs down.

Faster deployment: Android development is more cost-effective than other platforms, allowing you to reach a larger user base without as much upfront investment. In addition, the open-source nature of Android means you don't have to pay licensing fees, further keeping costs down.

Target multiple platforms: Android development is more cost-effective than other platforms, allowing you to reach a larger user base without as much upfront investment. In addition, the open-source nature of Android means you don't have to pay licensing fees, further keeping costs down.

Versatility and scalability: Android development is more cost-effective than other platforms, allowing you to reach a larger user base without as much upfront investment. In addition, the open-source nature of Android means you don't have to pay licensing fees, further keeping costs down.

Enhanced security: Android development is more cost-effective than other platforms, allowing you to reach a larger user base without as much upfront investment. In addition, the open-source nature of Android means you don't have to pay licensing fees, further keeping costs down.

Customization: Android development is more cost-effective than other platforms, allowing you to reach a larger user base without as much upfront investment. In addition, the open-source nature of Android means you don't have to pay licensing fees, further keeping costs down.

Table Android vs Other Operating Systems

Platform	Market Share	Flexibility	Development Time	Cost	Variety	Adaptability
Android	75%	High	More	Lower	High	Good
iOS	25%	Low	Less	Higher	Low	Excellent
Hybrid	N/A	Medium	Depends on platform	Varies	Medium	Depends on platform

Conclusion:

Android development is a powerful tool for future-proofing business. With its large market share and customizability, Android offers a great platform for businesses looking to reach a wide audience and create a unique app experience. But wait, right there!

Are you staffed with talented and skilled Android app developers who can transform your app idea into a reality? If not, there is no need to worry. With Aspired's expert android app development services, you get a skilled team that will bring your vision to life with a focus on user experience, aesthetics, and performance.

Don't just aspire for success on the Google Play Store - let Aspired make it a reality. Contact us now to get started on your dream app!