The lifeblood of any modern business is its skilled workforce. In fact, this is a stark reality for digital marketing companies. They don’t really have any significant resources other than employees. As a result, digital marketing companies often take advantage of the benefits of remote working, as demand for good digital marketing practitioners in most cities far surpasses supply.
There are several tasks that can be accomplished independently in digital marketing. This makes remote workers ideal for a variety of digital professions. Employees can create new blogs and edit videos without having to come into the office. Many daily tasks, such as connection building, social media notifications, and email outreach, can be accomplished quite efficiently by remote employees.
A company’s success in this sector is entirely reliant on recruiting top-tier experts in their fields. This is why anything that has an effect on hiring policies is critical for such businesses.
Why should you hire remote employees for your Digital Marketing Agency? Below are a few general benefits:
The practicality of remote work
According to a CoSo Cloud survey, 77 percent of workers are more efficient while working remotely. As a result, they spend less time and exertion commuting to and from work and more time producing high-quality work.
Salary and recruiting process expenses are significantly reduced
The recruitment process cost of a remote worker is far less than the cost of hiring full-time workers. A remote team’s pay is also significantly lower than that of an in-house team of professional employees. The App Association, for example, estimates that an in-house software developer’s average monthly salary is over $8,666. In comparison, a remote developer hiring cost via Aspired will cost as little as $3,000 per month.
Operating costs are significantly reduced
One of the most important fixed operational costs a business may face is the expense of office space rent. Your business will save money by eliminating the need for expensive office space and energy costs by introducing a remote work strategy.
Accessibility to a huge pool of talented people from all over the world
By implementing a remote work model for your business, you will gain access to a much larger talent pool. You can choose from a pool of highly qualified and experienced workers from all over the world.
Remote work is now a common trend
Due to the associated benefits, a plethora of companies are jumping onto the remote work bandwagon. In 2019, the global IT outsourcing market was valued at USD 333.7 billion, with an expected increase to USD 397.6 billion by 2025.
Disease spread prevention
Remote work can also help to prevent disease transmission, saving time and resources while also protecting public health. The outbreak of COVID-19, for instance, forced many corporations to turn to a remote work model for all employees in order to stop the coronavirus from spreading.
Potential Pitfalls to Avoid
Selection and hiring
Before selecting the right candidate, recruiters must sift through a mountain of resumes and cover letters. And, since time is money, recruiters are under pressure to find the best candidate for the job in the shortest amount of time.
You’ll need to develop a streamlined remote recruiting process as the hiring manager to easily weed out candidates who aren’t skilled or eligible. This process will begin as soon as the job offer is posted, and you can decide which types of applications you would not accept.
Naturally, you have a list of industry-specific skills that your ideal candidate must possess in order to be considered for the role you’re looking to fill. If your new team member is going to operate remotely, they’ll need a unique set of competencies.
Time zone variations
Time zone differences can make it difficult to schedule interviews with applicants from different parts of the country, particularly if the time difference is large. A time zone change may cause communication problems, and you can have to compromise some of your time to perform an interview.
You will find it difficult to assess the candidates’ skill sets during the remote evaluation process if you don’t have a solid approach. It’s not always easy to figure out what abilities to look for and how to screen your applicant for them.
Difficulties with proper communication
Among the various challenges of managing a remote workforce outlined here, it’s critical to address this one. Poor communication in the workplace can lead to a variety of issues, particularly when it comes to executive roles.
Performance monitoring and evaluation
Another difficult aspect is keeping track of and controlling the productivity of virtual employees. You must ensure that all remote workers are successfully and efficiently handling their jobs. You must keep an eye on people who complete assignments on track and in accordance with company expectations.
Technology will sometimes fail you, even though you have prepared it correctly. Software bugs, a bad internet connection, and communication issues caused by poor video or audio quality are just a few of the mishaps you may encounter during a virtual interview with an interviewee.
Where can you find dedicated remote personnel?
It can often be hard to find a dedicated remote team. There are, however, some places where you may find capable remote employees.
GitHub, Behance, Stack Overflow, and Hashnode are all potential online places to search for remote experts. Nonetheless, the profiles have not been checked and can contain inaccurate information.
There are also freelance networks such as UpWork and Fiverr, which enable users to access the profiles of hundreds of freelancers with varying levels of experience and expertise. Both systems are excellent for dealing with individual freelancers but not so much for assembling a remote team.
Finally, we have remote hiring agencies like Aspired, which can include a well-organized and custom-made recruitment method for developing the remote team without the usual snags. It will help you find developers and a variety of other experts with the expertise and experience your digital marketing agency needs.
Suggestions for successfully Hiring Remote Employees
When forming your first remote group, keep these tactics in mind.
Choose the best remote workers
Working from home isn’t for everybody. You should employ people who have previously worked remotely or who choose to work in a flexible setting. The majority of great remote hires share certain characteristics, such as being tech-savvy or having excellent interpersonal skills.
Make your goals clear
Nothing is more detrimental to a company’s bottom line than a boss with ambiguous expectations. In the first job interview or Skype meeting, be specific about what you want from your team.
The most important factor is performance
Great remote employees, as previously said, prioritize efficiency over time. You may be able to give remote hires the flexibility they need to meet project deadlines at the time of recruitment.
Your remote digital employees
Using a remote employee team in your digital marketing agency planning will provide you with a significant cost and profit advantage over your competitors. Keep in mind, however, that recruiting remote workers is a difficult task. You will require a specific process for rigorous screening of candidates for a suitable workforce. Success with remote employees, use a specialist agency like Aspired; it can bring together a team of eligible remote workers quickly and smoothly!